Renault - "Time-Fighters Program"

Publicis Conseil

Publicis Conseil Paris, Frankreich

Awards

3880

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Renault
Länder: Frankreich

Werbende: Renault

Titel	Time-Fighters Program
Brief	Firefighters should be called Time-fighters. They are constantly fighting against time.This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time.The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnects the battery, the training exercises, and materials to be better prepared for interventions...The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post-crash intervention, they will provide tools and open their innovations such as the Fireman Access to other manufacturers. Because when it comes to saving lives, there is no competition.
Agentur	Publicis Conseil
Kampagne	Time-Fighters Program
Werbende	Renault
Marke	Renault
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 3
Geschäftsbereich	Autos
Story	Firefighters should be called Time-fighters. They are constantly fighting against time. This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time and lives faster. The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in a 60-minute intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnect the battery, the training exercises and materials to be better-prepared for real interventions, and much more.
Philosophie	The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post crash intervention, they will provide tools and open their innovation such as the Fireman Access to the other manufacturers. Because when it comes to saving lives, there is no competition. Renault is creating a new standard for automotive safety and is sharing it with the world.
Medientyp	Case Study
Länge	134 seconds
Produktionsfirma	Big Productions
President	Agathe Bousquet
Chief Creative Officer	Marco Venturelli
CCO/CEO	Marco Venturelli
Worldwide Creative Director	Marcelo Vergara
Creative Director	gurvan Prioul
Texter	Mathieu Degryse
Art Director	Yves-Eric Deboey
Art Director Assistant	Jonathan Levain
Global client lead	Hugues Rebout
Kundenbetreuer	Emmanuelle Woehrel
Kundenbetreuer	Faustine Leblan
Kundenbetreuer	Mathilde Ferail
Digital Lead	Julien Bezault
Kundenbetreuer	Clotilde Pinto
Agency Producer	Sarah Bouadjera
Filmproduzent/Produzent	Raphaël Carassic
Filmproduzent/Produzent	Paul Barrois
Direktor Fotografie	Sylvestre Dedise
Produzent Post-Produktion	Natacha Dolard
Post-Produktion	Firm
Produzent Post-Produktion	Claire Ruszniewski
Cutter	Alice Moine
Cutter	Sebastien Mingam