Marco Venturelli
Co-President at Publicis Conseil
Paris, Frankreich
TitelCall car manufacturers 5
Agentur
Kampagne Time-Fighters Program
Werbende Renault
Marke Renault
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 5
Geschäftsbereich Autos
Story Firefighters should be called Time-fighters.
They are constantly fighting against time.
This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time and lives faster.
The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in a 60-minute intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnect the battery, the training exercises and materials to be better-prepared for real interventions, and much more.
Philosophie The brand message is to encourage other manufacturers to follow the example of Renault.
And as Renault has the best knowledge about the post crash intervention, they will provide tools and open their innovation such as the Fireman Access to the other manufacturers.
Because when it comes to saving lives, there is no competition.
Renault is creating a new standard for automotive safety and is sharing it with the world.
Medientyp Social Media
Produktionsfirma
Texter
Art Director
Worldwide Creative Director
Global client lead
President
Chief Creative Officer
CCO/CEO
Kundenbetreuer
Kundenbetreuer
Filmproduzent/Produzent
Agency Producer
Direktor Fotografie
Produzent Post-Produktion
Creative Director
Produzent Post-Produktion
Cutter
Cutter
Kundenbetreuer
Digital Lead
Art Director Assistant
Kundenbetreuer
Filmproduzent/Produzent
Post-Produktion

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