ASB - "Meet Clever Kash, ASB's new cashless moneybox"

Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand Wellington, Neuseeland

Awards

30407

Marke: ASB
Länder: Neuseeland

Werbende: ASB Bank Limited

Titel	Meet Clever Kash, ASB's new cashless moneybox
Agentur	Saatchi & Saatchi New Zealand
Kampagne	Meet Clever Kash
Werbende	ASB Bank Limited
Marke	ASB
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 9
Geschäftsbereich	Bank Services, Börsenmakler
Story	ASB has revealed a prototype of their new innovation today – a cashless moneybox that integrates with the ASB Mobile banking app to help teach children the value of money in an increasingly cashless society. Named ‘Clever Kash’ – the new look elephant money box is designed to keep children motivated towards their savings goals and help establish positive savings behaviour from an early age.
Philosophie	Clever Kash was invented by ASB and Saatchi & Saatchi New Zealand. The 15cm tall moneybox was developed in collaboration with ASB's Technology & Innovation Labs, the Saatchi & Saatchi innovation team, Assembly, Kamahi Electronics and 4Design.Shane Evans, General Manager Marketing at ASB said: “It has been a great experience bringing this concept to life, with our partners at Saatchi & Saatchi. Together, we’ve been able to take a compelling idea and develop it into a physical product prototype in a very short timeframe. What we’ve produced is an exciting technology product that directly addresses a real issue that our customers have identified around developing good financial habits for children.ASB Chief Architect James Bergin says the entire Clever Kash project, from design through to the technology itself, has been New Zealand-based and has leveraged ASB’s heritage of technology and innovation.“Clever Kash connects with the ASB Mobile banking app via a secure and encrypted Bluetooth connection. Parents can be safe in the knowledge that Clever Kash displays the account balance only and kids have no transactional ability"
Problem	It's challenging to teachchildren about the value of money as they don’t tend to use cash and coins for everyday purchases. Today, children are more likely to see their parents handing over a card to pay, and so may not appreciate how much things cost or see change calculated, as we do when paying in notes and coins
Medientyp	Produktdesign/Entwicklung
Länge	146 seconds
Markt	Neuseeland
Kaufmännischer Geschäftsführer	Teresa Davis
Kundenbetreuer	Alexis Mousse
Account Executive	Vinay Naran
Executive Creative Director	Guy Roberts
Executive Creative Director	Corey Chalmers
Creative Teammitglied	Neill McAlpine
Creative Teammitglied	Nicole Sykes
Director of Content Production	Jane Oak
Produzent Digital	Brendan Haddock
Cutter	Tomas Cottle
Designer	Rob Flynn
Planning Supervisor	Murray Streets
Werbeleiter	Roger Beaumont
Werbeleiter	Mark Graham
Werbeleiter	Emma Lynch
Werbeleiter	Ali Duncan
Werbeleiter	Emma-Rose Forrester