Matthias Spaetgens
Partner & Chief Creative Officer at Scholz & Friends Berlin GmbH
Berlin, Deutschland
Titel#holdyourbreath - Hijacking the European Elections
Agentur
Kampagne #holdyourbreath - Hijacking the European Elections
Werbende Sea-Watch
Marke Sea-Watch
PostedJanuar 2021
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Story In Germany, every political party gets allocated free airtime to run their campaign commercials during elections. We used the prime time TV campaign slot of the the independent party Die Partei to confront 4.5 million viewers with the harrowing reality in the Mediterranean. When viewers expected another political campaign spot, they were confronted with the most painful message they now couldn’t avoid: A child drowning directly in front of their eyes.

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