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Kiran Koshy
Kiran Koshy
Director + Creative Director at Slash Dynamic
Los Angeles, Vereinigte Staaten von Amerika
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TitelTaste of Japan
Agentur
Kampagne Say it perfectly
Werbende McDonald's
Marke McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 7
Geschäftsbereich Gastätte & Schnellgaststätte
Slogan The perfect taste of Japan. So say it perfectly.
Story Two Japanese iconic character teaches an Indonesian couple how to pronounce the food items from Japan Menu perfectly. Since McD's Japan Menu brings perfect taste of Japan.
Philosophie Indonesians love all things Japanese but struggle to get their pronunciation right. Understanding the importance of authenticity., we tapped into the perfection of the menu The Taste of Japan menu to challenge consumers to call it in the right way. Enjoyment is only complete when you get the Pronunciation right. Building drama with use of popular Japanese metaphors to drive the message, the campaign extends across all media. The creative idea was able to solve this issue, as well as the main one of getting the pronunciation right.
Problem McDonald’s Indonesia has brought back it’s limited edition Taste of Japan menu. But the food names are so uniquely Japanese they are also hard to remember and also pronounce, unlike the Big mac, for instance.
Medientyp Fernsehen
Länge
Executive Creative Director
ACD
Art Director
Texter
Direktor Kundenservice
Kundenbetreuer
Leiter Strategie
Planning Manager
Agency Producer
Produktionsmanager
Produktionsmanager
Executive Producer
Regisseur
Cutter
Post-Produktion
Werbeleiter
Werbeleiter
Werbeleiter
Chief Executive Officer (CEO)
Produktionsfirma
Produktionsfirma
Direktor Fotografie
Filmproduzent/Produzent
Post-Produktion
Ton

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