| Titel | Never Done Evolving |
| Agentur | AKQA |
| Kampagne | Never Done Evolving |
| Werbende | Nike |
| Marke | Nike |
| Posted | August 2022 |
| Geschäftsbereich | Sportbekleidung |
| Story | Even as winner of the most Grand Slam titles in tennis history, Serena Williams always finds new ways to shatter expectations. In celebration of its 50th anniversary, Nike wanted to showcase the power of her game and how it has evolved over time. |
| Philosophie | Harnessing advanced AI, Nike and AKQA created a match between 1999 Serena, when she won her first Grand Slam title, and the Serena who won the 2017 Australian Open. Machine learning modelled each era’s playing style: decision-making, shot selection, reaction time, recovery and agility, based on archive footage. Models were brought to life by re rendering them into an entirely new scene and having them appear to be playing and responding to each other. |
| Medientyp | Internet-Film |
| Länge | |
| Schauspieler | Serena Williams |
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