| Titel | Life |
| Agentur | Selmore |
| Kampagne | Life |
| Werbende | Brewery Bavaria |
| Marke | Bavaria |
| Posted | November 2008 |
| Produkt | Beer |
| Geschäftsbereich | Bier, Cidre |
| Slogan | Right |
| Story | The ad begins with the viewer witnessing the birth of an 80's Austrian One -Hit- Wonder. The band is struggling with the all-important lyrics and trying and find fitting words for the song but eventually the producer has seen and heard enough. He grabs a can of Bavaria and lobs it to the lead singer. It cuts to a huge rock concert and the band have settled on the awe-inspiring lyrics, "Life is...Life" |
| Philosophie | The premise behind the work is that through the simple addition of a Bavaria beer any difficult situation can be overcome. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Bonkers |
| Regisseur | Jonathan Herman |
| Creative Director | Poppe van Pelt |
| Texter | Poppe van Pelt |
| Creative Director | Diederick Hillenius |
| Art Director | Diederick Hillenius |
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