Titel | Net |
Agentur | 180 Amsterdam |
Kampagne | Footballitis - Adidas |
Werbende | adidas |
Marke | adidas |
Posted | April 2003 |
Produkt | Sponsorship Of 2002 World Cup |
Geschäftsbereich | Sportbekleidung |
Story | The campaign goes behind the scenes of the Institute for the Study of Footballitis where concerned scientists investigate the symptoms of Footballitis - an obsession with football. The campaign shows the scientists' research into several cases of this condition among a group of football stars that includes David Beckham, Zinedine Zidane, Fabien Barthez, Raul, Alessandro Del Piero, Rui Costa, Pablo Aimar and even top referee Pierluigi Collina. |
Philosophie | This campaign was created to promote the adidas brand and was not product specific, however certain products did feature in the campaign: the Fevernova Ball (official 2002 World Cup ball) and Predator Mania Boots. |
Medientyp | Fernsehen |
Länge | |
Regisseur | Traktor |
Creative Director | Lorenzo Rita |
Creative Director | Larry Frey |
Art Director | Dean Maryon |
Texter | Luca Grelli |
Agency Producer | Sid Daffarn |
Filmproduzent/Produzent | Philippa Smith |
Produktionsfirma | Partizan London |