Volvo - "Life On Board"

MVBMS Fuel Europe Amsterdam, Niederlande

9985

Titel	Life On Board
Agentur	MVBMS Fuel Europe
Kampagne	Life On Board - Volvo
Werbende	Volvo
Marke	Volvo
Posted	JunI 2005
Geschäftsbereich	Kraftfahrzeuge
Story	Client's Brief: challenge consumer perceptions of Volvo as a boxy, dull, safe brand by revealing the exciting reality of the modern day Volvo experience. Marketing Objectives: demonstrate Volvo's unique focus upon building cars for real life challenges. Provoke brand reappraisal by confronting consumers with the reality of the modern Volvo experience and the modern Volvo owner. Use online initiatives to incentivise consumers to spend time exploring Volvo, thereby increasing product consideration. Target Audience: the target was as broad as Volvo's . Demographically, higher income, well-educated, 30-55 year-old men and women, across all lifestages.
Medientyp	Interaktiv
Markt	Niederlande
Mehr Informationen	www.volvocars.co.uk/_campaigns/LifeOnBoard/default.htm
Creative Director	Marc Williams
Creative Director	Sicco Beerda
Art Director	Matt Page
Art Director	Marcus Alkemade
Texter	Christa Larwood
Texter	Marc Williams
Texter	Lorenzo Rita
Texter	Sicco Beerda
Designer	Ingo Auer
Designer	Hert Zollner
Regisseur	Zoran Bihac
Regisseur	Rémy Belvaux
Regisseur	Lance Bangs
Regisseur	Roman Coppola