Creative Director
at
J. Walter Thompson New York
New York, Vereinigte Staaten von Amerika
| Titel | Color Bars |
| Agentur | BBDO Atlanta |
| Kampagne | Color Bars |
| Werbende | American Red Cross |
| Marke | The American Red Cross |
| Posted | JunI 2003 |
| Geschäftsbereich | Blut-/Organspende |
| Story | A broadcast test pattern message visually drains, or diminishes, to reveal the urgent situation at hand with a call to action: "The City is Running Out of Blood. Please Give Blood. Please Give." |
| Philosophie | Produce a powerful message quicky and inexpensively to communicate the situation. Break through apathy by leveraging a well-known, attention getting visual, the universally recognized broadcast test pattern, to capture attention. The execution provided a thematic, vivid demonstration of the city's blood supply running low. |
| Problem | The American Red Cross has a minimum inventory level from which they can respond to a major trauma. During the summer of 2001 they faced a significant challenge when their inventory fell to extremely low levels. They desperately needed to raise awareness of their needs quickly. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Creative Director | Bill Pauls |
| Art Director | Rich Wakefield |
| Texter | Jackie Hathiramani |
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