A man in front of the sea forces himself to articulate "whale sounds". The result is a dramatic cry to say sorry to whales.
Philosophie
By showing the dramatic images of a man trying to say sorry in "whale language", we wanted to state that “saying sorry is not enough”. The solution to end whaling is being active and supporting Greenpeace.
Problem
This year, once more, the Japanese fleet set sail for the Southern Ocean Sanctuary with the aim to hunt 945 whales. One key arena in which the struggle against whaling will be won for good is the International Whaling Commission (IWC), where representatives from around the world meet annually to decide the fate of the whales. The meeting this year will take place in May, in Anchorage, Alaska. The whaling countries, led by Japan, want to end the moratorium on commercial whaling. If this happens, the fate of the whales will be sealed.
Ergebnis
The campaign has just started, but it has won a wide coverage in the Spanish news (the main character of the commercial is a well-known Spanish actor) helping to raise awareness of the importance of supporting the struggle against whaling.