| Titel | Talent Transplant |
| Agentur | McCann London |
| Kampagne | Talent Transplant |
| Werbende | The Talent Business |
| Marke | CREAM |
| Posted | August 2023 |
| Geschäftsbereich | Werbeagenturen |
| Philosophie | Every year a different agency hosts CREAM, the annual portfolio show of emerging talent run by The Talent Business and judged by adland’s leaders. This year McCann London positioned talent as an existential issue with ‘The Talent Transplant’ - taking inspiration from the medical world. We looked under the skin of emerging creatives to find the brains, guts and hearts that will create the future’s most groundbreaking work. Rather than doing a photoshoot we scanned real creatives in an MRI scanner and used the beautiful, recoloured scans to produce a suite of medical inspired events assets. |
| Medientyp | Corporate Communications |
| Länge | |
| Chief Creative Officer | Rob Doubal |
| Chief Creative Officer | Laurence Thomson |
| Creative Teammitglied | Lee Elliot |
| Creative Teammitglied | Rory Peyton-Jones |
| Head of Art | Lisa Carrana |
| Designer | Matt Bryce |
| Designer | Lauryn Raymond |
| Produktionsfirma | Craft London |
| Leitender Produktionsverantwortlicher | Ben Clark |
| Artworker | Robbie Maynard |
| Kundenbetreuer | Milo Draco |
| Projektmanager | Nadimul Hasan |
| Public Relations | Ashley Biack |
| Werbeleiter | Anna Green |
| Werbeleiter | Will Knox |
| Produzent | Mandeep Kalsi |
| Produzent | Liam White |
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