Titel | Piano |
Agentur | Y&R Israel |
Kampagne | Piano |
Werbende | Zap Computing LTD |
Marke | zap.co.il |
Posted | März 2009 |
Geschäftsbereich | Online-Verkauf, E-commerce |
Story | The Brief: Raise awareness and drive consumers to the country's leading online price comparison site. |
Problem | The concept: Comparing is a natural and instinctive human behavior. |
Medientyp | Presse & Publikationen |
Chief Creative Officer | Gideon Amichay |
Executive Creative Director | Tzur Golan |
Group Creative Director | Yariv Twig |
Art Director | Shirley Bahar |
Texter | Sharon Refael |