| Titel | Wanted |
| Agentur | Y&R Israel |
| Kampagne | Wanted - Y&R |
| Werbende | Young & Rubicam |
| Marke | Shalmor Avnon Amichay Y&R |
| Posted | August 2010 |
| Geschäftsbereich | Werbeagenturen |
| Story | We decided to speak to programmers in the language they understand best programming and source codes, and in a place only they visit site source code pages. |
| Philosophie | We placed ASCII coded "wanted" ads on site source codes. This way we filtered irrelevant audiences. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs. |
| Problem | Find a new digital programmer for our Agency without going over mountains of irrelevant CVs. We wanted to make sure we reached our target audience programmers. |
| Medientyp | Interaktiv |
| Markt | Israel |
| Chief Creative Officer | Gideon Amichay |
| Interactive Director | Guy Poreh |
| Creative Director | Roy Cohen |
| Creative Director | Sagi Blumberg |
| Designer | Nadav Hauptman |
| Designer | Roee Malul |
| Projektmanager | Amichay Katan |
| Interactive Studio Manager | Lena Feldman |
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