| Titel | Ok, Babcia |
| Brief | During the pandemic we’ve started to cook at home more than ever. We crave forcomfort food, and who knows comfort food better than our Babcias (PolishGrannies). Mastercard connects people who look for traditional recipes with thosein need for contact by using voice assistant technology. |
| Agentur | McCann Worldgroup Sp. z o.o. |
| Kampagne | Ok, Babcia |
| Werbende | Mastercard International |
| Marke | MasterCard |
| Posted | Juli 2021 |
| Geschäftsbereich | Kreditkarten |
| Story | Mastercard Poland hijacked Google Voice Assistant to give AI a surprising upgrade. |
| Medientyp | Case Study |
| Länge | |
| Global ECD, CCO | Adrian Botan |
| Chief Creative Officer | Catalin Dobre |
| Executive Creative Director | Marcin Sosiński |
| Group Business Director | Małgorzata Tereszczenko |
| Creative Director | Bartek Klimaszewski |
| VP, Digital Strategy | Mike Cooper |
| Art Director | Janka Szwykowska |
| Account Supervisor | Natalia Rostworowska |
| Agency Producer | Dominika Grzegdala |
| Texter | Filip Kurkiewicz |
| Texter | Zbigniew Marczak |
| Social Media Manager | Natalia Żmuda |
| Traffic Manager | Jędrek Zamorowski |
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