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Adrian Botan
Adrian Botan
Chief Creative Officer Europe at McCann
London, Großbritannien
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TitelThe Thomy Saurk
Agentur
Kampagne The Thomy Saurk
Werbende Nestlé
Marke Thomy
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 4
Geschäftsbereich Gewürze
Philosophie Almost 70 years ago, THOMY revolutionised the way people condiment, by taking mustard out of pots and putting it into Aluminium tubes which can be recycled multiple times.
 
This easy to squeezy packaging innovation brought so much joy to people, that the THOMY tube quickly found itself enjoying the biggest market share in the Mustard and Mayo segments. But recently, Andrea Scholaster (Communication & Media Manager THOMY) feels that joy seems to be one of the things the world is lacking a bit at the moment.
 
“THOMY’s been a brand that’s been bringing the joy since the 1950s, so with everything that’s gone on in the world over the last few years, we felt it was absolutely, completely, entirely necessary for us to spread a bit of joy around – even if only for a moment at mealtimes. So, instead of making another TVC, we decided to take a look at our innovative heritage and create another packaging innovation that would make saucing with the THOMY tube even more fun than it already is”.
 
This led McCann Germany to approach THOMY with an idea to combine saucing and forking to create what they’re calling the most fun and unnecessarily efficient way to sauce a sausage and stuff.
 
THE THOMY SAURK.
 
Yes. A fork. That sauces. The world’s first tube-tachable snackcessory that turns THOMY tubes into a piece of cutlery that dishes out perfect amounts of THOMY and joy with every squeeze.
 
Thanks to its German-engineering, saucestainable design, patented tube-to-tongue technology, THOMY range compatibility and joy-bringing squeeze, Verena Hensel (Communication Director THOMY, Maggi, Garden Gourmet) believes that the Saurk will not only help people connect with THOMY on a whole new level, but also influence their purchase and eating behaviours around the THOMY tube as well.
 
“We feel that in a time where joy has never been needed more, this little fork that sauces has an important part to play. I mean just look at it. You can’t help but smile at how oddly satisfying and unnecessary it all is. You just want to squeeze it and experience it for yourself”.

With THOMY planning to give away 1000 Saurks just a few weeks away from BBQ season, it’s clear that for a few lucky people, the THOMY Saurk will be an absolutely, completely, entirely unnecessarily necessary addition to all the joy that summer brings with it, but rest assured that for the rest of us, THOMY is planning more Saurk activities in the near future.

To enter the competition to win 1 of 1000 THOMY Saurks, or to just find out more information, visit Thomy.de, or any of their social media channels:
YouTube: @THOMYDeutschland
Tik Tok: @thomy_de
 Instagram: @thomy_deutschland
Medientyp Case Study
Länge
Markt Schweiz, Großbritannien
Agentur
Agentur
Agentur
Agentur
Agentur
Agentur
Produktionsfirma
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Global Executive Creative Director
Executive Creative Director
Creative Director
Senior Copywriter
Senior Art Director
Motion Designer & Editor
Senior Account Manager
Creative Excellence Manager
Chief Creative Officer
German Transcreation
Executive Creative Director
Motion Designer
Senior Art Director
Senior Application Engineer
Management Supervisor
Management Supervisor
Head of Insights and Channel Planning
Planning Director
Digitale Retuschierung
Creative Support
Creative Support
Manager, Client Experience
Etatdirektor
Etatdirektor
Senior Manager, Media Relations
Chief Executive Officer (CEO)
PR & Communication Manager
Chief Communication and Culture Officer
Global Lead, Director of Product Excellence
Manager, Media Relations
Junior Associate
Produktionsleitung
Herstellungsleiter
Direktor Fotografie
Sound Engineer
Assistant Camera
Motion Designer
Kolorist
Produzent Post-Produktion
Fotograf
Assistant Photographer
Production Manager, Photo
Head of Art Buying
Team Lead Photo Production
Team Lead Photo Production
Styling
Hair and Makeup
Influencer Management
Influencer
Influencer
Influencer
Influencer
Model
Model
Model
Model
Model

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