| Titel | Smarties (1) |
| Agentur | AMV BBDO |
| Kampagne | White Out Of Red - The Economist |
| Werbende | The Economist |
| Marke | The Economist |
| Posted | November 2001 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Philosophie | The importance of selling a brand, not next weeks issue Unlike most media brands, The Economist decided, in 1988, to invest in brand advertising rather than in a tactical, content-led approach. It was a decision that paid dividends. Over the past 14 years, the award-winning White out of Red campaign has helped The Economist to enjoy a circulation increase of 64%, against a market decline of 20%, subscriptions to the title have almost doubled and an advertising rate card growth seven times greater than its competitors. |
| Medientyp | Presse & Publikationen |
| Markt | Großbritannien |
| Executive Creative Director | Peter Souter |
| Texter | Nick Worthington |
| Texter | Sean Doyle |
| Texter | Jeremy Carr |
| Art Director | Paul Brazier |
| Art Director | Dave Dye |
| Art Director | Jeremy Carr |
| Werbeleiter | Jacqui Kean |
Mehr Projekte
ALLE SEHENPRIDE JERSEY
- MARKE:
- AIG
- AGENTUR:
- TBWA\HAKUHODO
Pride jersey
- MARKE:
- AIG Japan
- AGENTUR:
- TBWA\HAKUHODO
#DiversityIsStrength
- MARKE:
- AIG Japan
- AGENTUR:
- TBWA\HAKUHODO
Hey CCTV, Up Here
- MARKE:
- adidas
- AGENTUR:
- TBWA\London
Just Browsing, Thanks
- MARKE:
- adidas
- AGENTUR:
- TBWA\London
Orlando
- MARKE:
- Ataxia UK
- AGENTUR:
- TBWA\London
Jump With Derrick Rose in London
- MARKE:
- adidas
- AGENTUR:
- TBWA\London
Nissan Connect- Wall shot
- MARKE:
- Nissan
- AGENTUR:
- TBWA\London
Nissan Connect- Roof shot
- MARKE:
- Nissan
- AGENTUR:
- TBWA\London