| Titel | Sheep |
| Agentur | AMV BBDO |
| Kampagne | White Out Of Red - The Economist |
| Werbende | The Economist |
| Marke | The Economist |
| Posted | November 2001 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Philosophie | The Importance of Selling a Brand, Not Next Weeks Issue Unlike most media brands, The Economist decided, in 1988, to invest in brand advertising rather than in a tactical, content-led approach. It was a decision that paid dividends. Over the past 14 years, the award-winning White out of Red campaign has helped The Economist to enjoy a circulation increase of 64%, against a market decline of 20%, subscriptions to the title have almost doubled and an advertising rate card growth seven times greater than its competitors. |
| Medientyp | Plakat |
| Markt | Großbritannien |
| Executive Creative Director | Peter Souter |
| Texter | Sean Doyle |
| Art Director | Dave Dye |
| Werbeleiter | Jacqui Kean |
| Art Director | Paul Brazier |
| Art Director | Jeremy Carr |
| Texter | Jeremy Carr |
| Texter | Nick Worthington |
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