| Titel | Euro Launch |
| Agentur | Publicis EuroBuro |
| Kampagne | Euro 2002 Information Campaign - European Central Bank |
| Werbende | European Central Bank |
| Marke | European Central Bank |
| Posted | Dezember 2001 |
| Produkt | Euro |
| Geschäftsbereich | Regierungsinformation & Services |
| Slogan | The EURO, OUR Money |
| Story | A journey trough Europe, through various landscapes, cities and monuments in order to show the 'different cultures', the 'different dreams' and the ' different expectations' of the Europeans. At the end the spot shows the convergence towards the single currency by bringing Europeans together around the launch of the euro, seen as a festive occasion. |
| Philosophie | Thanks to this campaign we adopt a new point of view on the euro : 'with the new single currency,the people of Europe will have one more-fundmentally important-thing in common : their money.' The campaign creates a sense of pride and unity in adopting the new currency. |
| Problem | The campaign line 'the EURO, OUR money ' is translated into 11 languages : First, the challenge was to deliver a coherent pan-european message while acknowledging individual local concerns. Then, we had to keep in mind the delicate political nature of the campaign's objectives. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Europe |
| Creative Director | Klaas Reidinga |
| Regisseur | Erick Ifergan |
| Etatdirektor | Barbara Lutz |
| Etatdirektor | Marga Berends |
| Kundenbetreuer | Manon Langelaar |
| Produzent | Frank van Ree |
| Strategieplaner | Amman Werner |
| Produktionsfirma | Believe Media |
| Produktionsfirma | Billinger & Marsman |
| Werbeleiter | João de Almeida |
| Project Manager | João de Almeida |
| Werbeleiter | Regina Schüller |
| Head of Press division | Regina Schüller |
| Head of euroburo | Barbara Lutz |
| Senior PR Consultant | Seth Goldschlager |
| International Media Manager | David Rosenbaum |
| Communication Director | Marga Berends |
| Etatdirektor | Raymond van Buuren |
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