| Titel | Beach |
| Agentur | Publicis EuroBuro |
| Kampagne | Euro 2002 Information Campaign - European Central Bank |
| Werbende | European Central Bank |
| Marke | European Central Bank |
| Posted | Dezember 2001 |
| Produkt | Euro |
| Geschäftsbereich | Regierungsinformation & Services |
| Slogan | The EURO. OUR money |
| Story | These 8 full-page prints are all translated into the 12 languages of the euro zone. The photographic style was chosen to reflect the delicate high definition graphics and security features found on the euro banknotes. The characters are smilling and serene, they give an atmosphere of confidence and movement to this campaign |
| Philosophie | "200 million print ads were diffused on all the euro zone. This campaign is very human, popular, close to people. On the prints : one blue frame presents the coins, the banknotes, the security features...of the new European currency. These inserts are the perfect illustration of the strategy of Publicis on this campaign : educational and with human dimension. This campaign began four months before the launch of the euro: time necessary to prepare for the event." |
| Problem | The challenge was to deliver a coherent pan-european message while acknowledging individual local concerns. Then, we had to keep in mind the delicate political nature of the campaign's objectives. Moreover the first of two surveys schowed that Europeans did not want the euro to be sold to them but explained to them' and the second illustrated that there was no need to start communicate too early. |
| Medientyp | Presse & Publikationen |
| Markt | Europe |
| Creative Director | Klaas Reidinga |
| Art Director | Martin Benner |
| Etatdirektor | Barbara Lutz |
| Etatdirektor | Marga Berends |
| Etatdirektor | Stephan Rappl |
| Kundenbetreuer | Zeiely Schroeder |
| Fotograf | Jérôme Esch |
| Head of euroburo | Barbara Lutz |
| Senior PR Consultant | Seth Goldschlager |
| International Media Manager | David Rosenbaum |
| Communication Director | Marga Berends |
| Etatdirektor | Raymond van Buuren |
Mehr Projekte
ALLE SEHENCleaner. Faster. Smarter.
- MARKE:
- Lincoln
- AGENTUR:
- Global Team Blue
Firsts
- MARKE:
- Sprint
- AGENTUR:
- Goodby Silverstein & Partners
Advanced Learning
- MARKE:
- LG Electronics
- AGENTUR:
- BBH
Euro Launch
- MARKE:
- European Central Bank
- AGENTUR:
- Publicis EuroBuro