USPS - "Operation Santa"

MRM//McCann

MRM//McCann New York, Vereinigte Staaten von Amerika

Awards

15173

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: USPS
Länder: Vereinigte Staaten von Amerika

Werbende: U.S. Postal Service

Titel	Operation Santa
Agentur	MRM//McCann
Kampagne	Operation Santa
Werbende	U.S. Postal Service
Marke	USPS
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 11
Geschäftsbereich	Post, Kurrier & Versanddienstleistungen
Story	Children's letters to Santa used to end up at a Post Office, undeliverable. Instead of ignoring them, the US Postal Service made these letters available to the public. The Operation Santa website allows visitors to browse handwritten letters and choose ones to respond to with gifts. Once they adopt a letter, they can take their gifts to a nearby Post Office, wrap them, write a reply from Santa to the recipients, and send the whole happy package off in time for Christmas.
Medientyp	Public Relations
Länge	120 seconds
Art Director	Jane Kim
Texter	Petra Magno
Chief Creative Officer	Sung Chang
Creative Director	Tony Jones
Creative Director	Shawn Kelly
Creative Director	Daniel Carlsson
Designer	Noelle Kirchmer
Agency Producer	Craig Hildreth
Agency Producer	Rachel Max
Agency Producer	Meredith Kramer
Content Strategy	Karan Gera
Content Strategy	Liz Medina
Creative Teammitglied	Kayleigh D'Auria
Creative Teammitglied	Kelly Fine
Creative Teammitglied	Asyia Fisher
Creative Teammitglied	Antonio Fragoso
Creative Teammitglied	Kevin Honegger
Creative Teammitglied	Kelsey Liggett
Creative Teammitglied	Michael Mendoza
Creative Teammitglied	Kate Rohrich
Creative Teammitglied	Alice Xiang
Creative Teammitglied	Min Ju Yoon
Creative Teammitglied	Nancy Zhu
Informationsarchitekt	Eileen Kennedy
Informationsarchitekt	Tony Wolk
Programmierer	Kobi deGraft-Johnson
Programmierer	David Maietta
Programmierer	Robert Rudderow
Programmierer	Rob Thorn
User Experience Designer	Spike McCue
User Experience Designer	Kate Neely