Titel | Breather |
Agentur | Bandujo |
Kampagne | Need A Little? - Battery Park City |
Werbende | Battery Park City Authority, Inc. |
Marke | Battery Park City |
Posted | November 2005 |
Geschäftsbereich | Bestimmungsörter (Länder und Plätze) |
Slogan | Need a Little |
Story | How do you show New Yorkers they dont have to flee the city in order to work, play or live in a place filled with green grass and refreshing opportunities? Our need a little campaign for Battery Park City does exactly that. The campaign dramatizes the key differentiating factors Battery Park City offers in the concrete jungle of New Yorkrevealing it as a welcome oasis of tranquility, peace, greenery and wide open spaces. The message was communicated in radio, TV, magazines and outdoor executions including building-sized wall scapes throughout Manhattan. |
Medientyp | Zeitschriftenanzeige |
Markt | Vereinigte Staaten von Amerika |
Art Director | Wes Hester |
Executive Creative Director | Shawn Kelly |
Executive Creative Director | Bob Brothers |