Shawn Kelly
Executive Creative Director, Copywriting at Bandujo
New York, Vereinigte Staaten von Amerika
TitelLearn Hundreds of Ways to Make People Moan
Agentur
Kampagne Preparing Legends Every Day
Werbende The French Culinary Institute
Marke The French Culinary Institute
PostedNovember 2005
Produkt Culinary School
Geschäftsbereich Nahrungsmittel
Slogan Pursue your Passion
Story The French Culinary Institute is one of the worlds most prestigious culinary schools, but competition in the industry continues to heat up. To maintain and expand its leadership position, our challenge was to reposition the brand to communicate the innovative and leading edge approach to culinary education that the FCI is known for. Through bold typography, motion imagery and edgy copy, our campaign sizzles with the passion and energy of the school, its legendary staff and intense training, and the dreams of its students. The campaign will include TV, print, outdoor and radio.
Medientyp Zeitschriftenanzeige
Markt Vereinigte Staaten von Amerika
Executive Creative Director
Executive Creative Director
Art Director

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