Titel | Making of |
Agentur | HAVAS 360 |
Kampagne | Naked Athletes |
Werbende | Eminence |
Marke | Athena Happy |
Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 9 |
Slogan | Décontracté du boxer |
Story | The underwear brand Athena wanted to push its new campaign further on the internet. Theagency suggested to shoot a making of that would reveal the naked truth about the campaign.The results went way further than we expected. Indeed, to make athletes more comfortable,the entire crew and agency staff were compelled to join in... |
Medientyp | Internet-Film |
Länge | |
Produktionsfirma | Marcassin |
Regisseur | Agathe Riedinger |
Fotograf | Jean Yves Lemoigne |
Produktionsleitung | Christophe Demeure |
Produktionsleitung | Isabelle Baud |
Texter | Dimitri Hekimian |
Art Director | Thomas Derouault |
Etatdirektor | Anne-Flore Seringe |
Etatdirektor | Vanessa Bernard-Granger |
Executive Creative Director | Hugues Pinguet |