Gerolsteiner - "Change your name in Gerolsteiner"

mortierbrigade

mortierbrigade Brussels, Belgien

11156

Titel	Change your name in Gerolsteiner
Agentur	mortierbrigade
Kampagne	Change Your Name - Gerolsteiner
Werbende	Gerolsteiner Brunnen GmbH & Co. KG
Marke	Gerolsteiner
Posted	Dezember 2008
Produkt	Water
Geschäftsbereich	Mineral- & Sprudelwasser
Story	Gerolsteiner, Germany's leading brand of bottled water, was nearly unheard of in the neighboring country of Belgium, a market where the brand wanted to grow. The challenges were common: small budget, low brand recognition and limited retail distribution. Worse yet, the brand was often confused with another German one. To generate some fizz, the company used the fact that no one in Belgium was actually named Gerolsteiner as the basis for a contest. In a new twist on the 'naming rights' concept, Gerolsteiner offered a free Porsche 911 to the first person who would legally change their surname to 'Gerolsteiner.' The effort won a 2008 Eurobest Award for Bronze (integrated campaign) and Silver (Direct Media & Sales Promotion).
Medientyp	Case Study
Länge	100 seconds
Creative Director	Jens Mortier
Creative Director	Joost Berends
Creative Director	Philippe Deceuster
Art Director	Tim Driesen
Texter	Tim Driesen
Art Director	Joeri Van Den Broeck
Texter	Joeri Van Den Broeck
Strategieplaner	Stephanie Zimmermann
Agency Producer	Emeline Fouya