| Titel | Chalk (60 sec) |
| Agentur | Wieden + Kennedy |
| Kampagne | Chalk - Nike |
| Werbende | Nike |
| Marke | Nike |
| Posted | Dezember 2008 |
| Geschäftsbereich | Sportbekleidung |
| Story | Before every game, LeBron tosses a handful of chalk into the air. It's his signal that he's ready to play. And now, in his sixth season, it's become ours as well. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Creative Director | Alberto Ponte |
| Creative Director | Tyler Whisnand |
| Creative Director | Jeff Williams |
| Texter | Caleb Jensen |
| Art Director | Taylor Twist |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Etatdirektor | Michael Dalton |
| Agency Producer | Erika Madison |
| Produktionsfirma | Anonymous Content |
| Regisseur | Mark Romanek |
| Audio-Postproduktion | Lime Studios |
| Musik | Cornershop |
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