| Titel | The Conductor |
| Agentur | Wieden + Kennedy |
| Kampagne | The Conductor |
| Werbende | Nike |
| Marke | Nike |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 3 |
| Geschäftsbereich | Mode, Kleidung & Schuhe |
| Story | As Kobe Bryant’s 20-year pro basketball career concludes this evening in Los Angeles, Bryant playfully orchestrates a symphony of cheers and jeers in Nike’s new film, “The Conductor,” which illustrates the athlete’s polarizing effect among players, coaches and fans, whom many have loved and others have loved to hate. Cameos in the new film, directed by Mark Romanek and developed in partnership with Wieden+Kennedy Portland, include Hall-of-Fame coach Phil Jackson, 10-time All-Star and Los Angeles native Paul Pierce, former world champion Rasheed Wallace, a flustered Benny the Bull and passionate fans representing nine basketball teams. “The Conductor” continues the love-hate theme surrounding Bryant, established by Nike Basketball last Thursday and leading into Mamba Day today. This tribute illustrates how hate has manifested into respect and admiration for Bryant. It began with Nike athletes across multiple sports wearing black and gold shoes as a symbolic tribute to Bryant’s golden career fading to black. |
| Medientyp | Interaktiv |
| Länge | |
| Soundtrack | "I've Been Loving You Too Long To Stop Now" by Otis Redding |
| Produktionsfirma | Anonymous Content |
| Regisseur | Mark Romanek |
| Executive Producer | SueEllen Clair |
| Creative Director | Ryan O'Rourke |
| Creative Director | Alberto Ponte |
| Produktionsfirma | Beacon Street Studios |
| Arrangeur | John Nau |
| Arrangeur | Andrew Feltenstein |
| Redaktionsbüro | Exile Editorial |
| Cutter | Eric Zumbrunnen |
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