Titel | Road Trip |
Agentur | RPA |
Kampagne | The SUV / Made Better |
Werbende | Honda Motor Co., Ltd. |
Marke | Honda |
Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 10 |
Produkt | Pilot |
Geschäftsbereich | Allradantrieb |
Slogan | The SUV Made Better |
Story | Honda is launched their redesigned Pilot SUV with a multimedia campaign featuring a 30-second spot to bring attention to the vehicle’s smart and stylish utility. “Road Trip” stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of a well-know song and the other passengers follow one by one, adding drum beats and sound effects until they’re jamming with the full force of the tune. |
Medientyp | Fernsehen |
Markt | Vereinigte Staaten von Amerika |
Filmübertragung | MPC LA |
Redaktionsbüro | Bikini Editorial |
Produktionsfirma | Imperial Woodpecker |
Spezialeffekte | Mass Market |
Cutter | Avi Oron |
Produktionsdesigner | Tony Gasparro |
Herstellungsleiter | Jeff McDougal |
Executive Producer | Doug Halbert Halbert |
Direktor Fotografie | Salvatore Totino |
Regisseur | Stacy Wall |
Agency Producer | Brian Donnelly |
Agency Executive Producer | Gary Paticoff |
Creative Director | Adam Lowrey |
Creative Director | Nathan Crow |
Group Creative Director | Jason Sperling |
Executive Creative Director | Joe Baratelli |