Partner, Chief Creative Officer
at
Venables Bell & Partners
San Francisco, Vereinigte Staaten von Amerika
| Titel | eBay Give-A-Toy-Store |
| Agentur | Venables Bell + Partners |
| Kampagne | eBay Give-A-Toy-Store |
| Werbende | eBay |
| Marke | eBay |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 11 |
| Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
| Story | eBay is partnering with Toys for Tots to launch The Give-A-Toy Store, an interactive storefront launched in New York (at 35th and Broadway) and San Francisco (at 117 Post St.), where you can window shop for good. Users download a the cBay mobile app, then scan the tag on the toy of their choice with their mobile phone and donate it to a child in need. Toys 'come to life' as you scan the barcodes after every donation. You can also donate online at the Give A Toy website. |
| Medientyp | Internet-Kiosk |
| Markt | Vereinigte Staaten von Amerika |
| Art Director | Brad Kayal |
| Texter | Kelly Diaz |
| Creative Director | Lee Einhorn |
| Executive Creative Director | Will McGinness |
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