| Titel | Coffin 1 |
| Agentur | Marketel |
| Kampagne | Coffin - COCQ-sida |
| Werbende | Québec Coalition Against AIDS |
| Marke | COCQ-sida |
| Posted | Juli 2004 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Story | A couple is depicted in a post-sex embrace. Their attitude conveys that they are unaware of where they areas if they were lying on a regular bed, rather than in an open coffin. |
| Philosophie | Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contactand thus render the AIDS Awareness message more powerful. |
| Problem | Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS. |
| Medientyp | Plakat |
| Markt | Kanada |
| Creative Director | Gilles DuSablon |
| Art Director | Stéphane Gaulin |
| Texter | Linda Dawe |
| Etatdirektor | Anouk Crevier |
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