Titel | Tombstone 3 |
Agentur | Marketel |
Kampagne | Tombstone - Québec Governments health and social services department |
Werbende | Ministère de la Santé et des Services Sociaux du Québec |
Marke | Ministère de la Santé et des Services Sociaux |
Posted | Juli 2004 |
Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
Slogan | Aids is still around |
Story | Classical poses normally adorning tombstones are replaced by statues depicting potentially high-risk behaviour. The epitaph on the tombstones reads: AIDS IS STILL AROUND 1981 |
Philosophie | Contrast the seductive quality of high-risk behaviour with the potentially chilling consequences. Create a more dramatic impact by the unusual juxtaposition of highly aesthetic, classical imagery with contemporary subject matter. |
Problem | Address the increased indifference, particularly amongst young people, to the spread of HIV/AIDS. Created for the Québec Governments health and social services department. |
Medientyp | Plakat |
Markt | Kanada |
Creative Director | Gilles DuSablon |
Art Director | Stéphane Gaulin |
Texter | Linda Dawe |
Etatdirektor | Anouk Crevier |