| Titel | Hetero |
| Agentur | Marketel |
| Kampagne | Coffin - COCQ-sida |
| Werbende | Québec Coalition Against AIDS |
| Marke | COCQ-sida |
| Posted | JunI 2004 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Slogan | Aids - there is no mercy |
| Story | A couple is having sex on a bed draped with satin sheets. After a series of intense close-ups, the camera pulls back to reveal that they are not actually in a bed, but in a coffin. |
| Philosophie | Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contactand thus render the AIDS Awareness message more powerful. |
| Problem | Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Markt | Kanada |
| Creative Director | Gilles DuSablon |
| Art Director | Stéphane Gaulin |
| Texter | Linda Dawe |
| Regisseur | Dominique Malaterre |
| Etatdirektor | Anouk Crevier |
| Agency Producer | Sylvie Dubé |
| Cutter | Geoffroy Tremblay |
| Direktor Fotografie | Nicolas Bolduc |
| Produktionsfirma | Cinélande & Associates |
| Tonstudio | Studio Apollo |
| Tonproduktion | Sonart |
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