Corta - "France stop crying"

DDB Argentina

DDB Argentina Buenos Aires, Argentinien

417

Marke: Corta
Länder: Argentinien

Werbende: Corta

Titel	France stop crying
Agentur	DDB Argentina
Kampagne	France stop crying
Werbende	Corta
Marke	Corta
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 12
Geschäftsbereich	Medien, Verlagswesen & Produktion
Philosophie	After Argentina was crowned as the Qatar 2022 World Cup Champion, arguing that the refereeing had harmed them, a Change petition was launched in France to demand FIFA to replay the World Cup final. The news went around the world and became a source of ridicule for Argentines on social networks. CORTA, a digital news platform, understood that it was a good opportunity to turn that conversation into a pro-Argentina post-World Cup campaign. Based on that premise, the DDB Agency, they quickly designed an action that began with a tweet proposing to all Argentines to collect signatures so that France would "stop crying" and then followed with a petition created for that purpose on the change.org platform. In a totally organic way, without investing in its distribution, the publication went viral and made headlines in different media around the world, which gave press and exposure to the initiative and, not only did it achieve the goal of adding more signatures than the French petition -236,678 vs. 801,710, a real landslide-, but it instantly became a success story due to the repercussion it had.
Medientyp	Social Media
Länge	120 seconds
Chief Creative Officer	Facundo Varela
Executive Creative Director	Fernando Zagales
Executive Creative Director	Juan Mesz
Creative Director	Andrés Borja
Creative Director	David Mejía
Art Director	Agustina Larrosa
Texter	Valentín Gomez
Editor & Motion Designer	Eugenia Diaz
Digital Team	Federico Fernandez
Digital Team	Catalina Fioramonti
Werbeleiter	Juan Agosto