Banco de Crédito BCP - "A.I.dentical Fans"

TBWA\Peru

TBWA\Peru Lima, Peru

412

Marke: Banco de Crédito BCP
Länder: Peru

Werbende: Banco de Crédito BCP

Titel	A.I.dentical Fans
Agentur	TBWA\Peru
Kampagne	A.I.dentical Fans
Werbende	Banco de Crédito BCP
Marke	Banco de Crédito BCP
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 11
Geschäftsbereich	Bankwesen, Finanzen, Recht & Versicherung
Story	Nowadays, it's astounding how hyper-realistic images generated by Artificial Intelligence are. These images result from millions of combinations using photos from the internet as their base. BCP (Banco de Crédito del Perú), the official sponsor of the Peruvian National Team, has collaborated with TBWA Peru to launch a promotional campaign that harnesses the power of Artificial Intelligence. The campaign's initial idea stemmed from a question: Out of all the hyper-realistic images that Artificial Intelligence can generate, is it possible to find one that resembles one of the 30 million Peruvians? The answer was a resounding "Yes," and now, every Peruvian who resembles one of these Artificial Images has the chance to win double tickets for the upcoming match between the Peruvian soccer team and Venezuela on November 21st. The 'A.I.dentical Fans' campaign features 50 soccer fans of different genders and ages, all generated by Artificial Intelligence. These AI-generated fans are calling out to their real-world doppelgangers, inviting them to experience something they've never had the chance to before. The campaign is primarily run on social media and involves well-known soccer influencers. "We recognize the increasing popularity of Artificial Intelligence and saw the opportunity to use it in a unique way that hasn't been explored before. This initiative was born from that vision, leveraging AI as a tool to put true Peruvian soccer fans in the spotlight, allowing them to support their team at the National Stadium of Peru," stated Christian Borja, BCP's Brand Strategy Manager. Every BCP client can participate by visiting www.viabcp.com/laconvocatoria, selecting the AI-generated image that resembles them and providing their personal details. The contest will conclude on November 16th at 3 pm, with the winners announced on BCP's social media channels.
Medientyp	Promotion & Events
Länge	34 seconds
Markt	Peru
Mehr Informationen	https://www.viabcp.com/laconvocatoria
Brand Strategy Manager	Christian Borja
Marketing Manager	Anna Lenka Jáuregui
Werbeleiter	André Lesevic
Werbeleiter	Pierina Baldovino
Executive Creative Director	Fernando Zagales
Executive Creative Director	Juan Mesz
Creative Director	Kevin Contreras
Creative Director	Daniel Saavedra
Creative Director	Victor Luna
Art Director	Kevin Contreras
Texter	Victor Luna
Design	Kevin Contreras
Chief Executive Officer (CEO)	Pilar Dufour
Creative Vice President	Jorge Santibáñez
Vice President (VP)	Jimena Gordillo
Brand Director	Elizabeth Melis
Brand Executive	Wendy Grados
Direktor Digital	Iván Quiñones
Executive Producer	Olenka Nue
Cutter	Carlos Quispe
Post-Produktion	Carlos Quispe