Titel | Lynx Pulse |
Agentur | BBH |
Kampagne | Lynx Pulse (Launch) - Lever Fabergé |
Werbende | Unilever |
Marke | Lynx |
Posted | Juli 2004 |
Produkt | Lynx Pulse |
Geschäftsbereich | Badeartikel |
Philosophie | To get noticed the Lynx Pulse launch challenged the traditional model. An integrated campaign was used to create a music and dance phenomenon that swept the nation. |
Problem | Brands today need to compete with popular culture to get attention. |
Ergebnis | It has demonstrated that integrated communications are twice as effective at getting return on investment as traditional advertising only campaigns. |
Medientyp | Fernsehen & Kino |
Länge | |
Markt | Großbritannien |
Soundtrack | Get Down Saturday Night |
Etat-Planer | Gwen Raillard |
Werbeleiter | Margaret Jobling |
Musik | Oliver Cheatham |
Musik | Room 5 |