| Titel | Lynx Pulse (Launch) - 5 |
| Agentur | BBH |
| Kampagne | Lynx Pulse (Launch) - Lever Fabergé |
| Werbende | Unilever |
| Marke | Lynx |
| Posted | Juli 2004 |
| Produkt | Lynx Pulse |
| Geschäftsbereich | Badeartikel |
| Philosophie | To get noticed the Lynx Pulse launch challenged the traditional model. An integrated campaign was used to create a music and dance phenomenon that swept the nation. |
| Problem | Brands today need to compete with popular culture to get attention. |
| Ergebnis | It has demonstrated that integrated communications are twice as effective at getting return on investment as traditional advertising only campaigns. |
| Medientyp | Presse & Publikationen |
| Markt | Großbritannien |
| Etat-Planer | Gwen Raillard |
| Werbeleiter | Margaret Jobling |