| Titel | Father |
| Agentur | Schmittgall Werbeagentur |
| Kampagne | Hero 2036 |
| Werbende | SOS Children's Villages International |
| Marke | SOS-Kinderdörfer weltweit |
| Posted | Januar 2021 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Story | The "Hero 2036" campaign was developed for SOS-Kinderdöfer weltweit (SOS children’s villages international). With emotional storytelling, the comic-style campaign depicts future perspectives of SOS children. Equipped with surprisingly ordinary superpowers, they become everyday superpowers – because, thanks to health centres and trauma therapies, previously unattainable normality becomes an attainable vision for SOS children. Sensational print ads and digital fundraising campaigns have created a lot of awareness for the work of the global charity. An event appearance at the International Music Award in Berlin with a viral VIP fundraiser via social media at once attracted additional public attention and led to donations from celebrities and their followers. |
| Medientyp | Presse & Publikationen |
| Creative Director | Gunther Brodhecker |
| Art Director | Kristin Grossmann |
| Texter | Gunther Brodhecker |
| Chief Creative Officer | Gunther Brodhecker |
| Account Executive | Wolf Stroetmann |
| Kundenbetreuer | Kristina Kull |
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