Landratsamt Esslingen - "Home, my shelter in place"

Schmittgall Werbeagentur Stuttgart, Deutschland

1151

Titel	Home, my shelter in place
Agentur	Schmittgall Werbeagentur
Kampagne	Help for victims of domestic violence
Werbende	District office of Esslingen
Marke	Landratsamt Esslingen
Posted	Januar 2021
Geschäftsbereich	Regierungen und andere Institutionen
Slogan	When home becomes horror
Story	Home is supposed to be a safe place, a shelter providing physical and mental comfort. For victims of domestic violence home means the exact opposite.Esslingen county reports more than 400 emergency calls for physical conflicts between couples each year – estimated numbers of unrecorded cases being much higher. Mental abuse in relationships is also a very prominent issue leaving no openly visible traces. Commissioned by the district office of Esslingen county, the billboard campaign aims at raising public awareness while addressing the topic in a sensitive matter. By means of typography and graphic design, the campaign visuals emphasize that home and horror can be closely related.
Medientyp	Presse & Publikationen
Chief Creative Officer	Gunther Brodhecker
Creative Director	Gunther Brodhecker
Art Director	Hans-Jörg Fauth
Texter	Hans-Jörg Fauth
Texter	Lilia Jaafar
Account Executive	Wolf Stroetmann
Kundenbetreuer	Julia Barner