Executive Creative Director, EVP (Europe) and Managing Director (Sweden)
at
Crispin Porter + Bogusky Europe
Gothenburg, Schweden
| Titel | Soda Call |
| Agentur | Crispin Porter + Bogusky Gothenburg |
| Kampagne | Soda Call |
| Werbende | Sony Corporation of America |
| Marke | Sony |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2012 / 10 |
| Produkt | Xperia Acro S. |
| Geschäftsbereich | Handies & Pagers |
| Story | During the ‘Skyfall’ opening weekend in Sweden, Sony carried out a stunt in true secret-agent-style to promote the waterproof smartphone Xperia Acro S. Free soft drinks were handed out to Bond-fans before the screenings. Hidden in some of the soda cups was a waterproof smartphone. The competition was announced during an ad right before the movie and winners received a live call to their buzzing soda cup. |
| Medientyp | Kino |
| Länge | |
| Creative Director | Jonas Wittenmark |
| Creative Director | Tobias Carlson |
| Texter | Tobias Carlson |
| Art Director | Jonas Wittenmark |
| Texter | Jakob Eriksson |
| Art Director | Elof Ivarsson |
| Etatdirektor | Therese Olander |
| Projektmanager | Karin Branmark |
| Filmproduzent/Produzent | Annika Andreasson |
| Produktionsfirma | Vidiots |
| Executive Creative Director | Gustav Martner |
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