Titel | McFamilies |
Brief | Since its founding, McDonald’s has been a place where families are welcome. But the idea of what constitutes a family has evolved. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with its most valuable brand asset. McFamilies is an iconic design system celebrating family diversity. |
Agentur | HeimatTBWA\ |
Kampagne | McFamilies |
Werbende | McDonald’s |
Marke | McDonald's |
Posted | November 2019 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Story | McDonald’s |
Medientyp | Verpackung, Marke & Design |
Chief Creative Officer | Guido Heffels |
Chief Creative Officer | Matthias Storath |
Creative Director | Esra Gülmen |
Creative Director | Nicolas Blaettry |
Art Director | Marco Russo |
Art Director | Adriana Liotta |
Texter | Gaia Bonetti |
Texter | Lisa Reissner |
Etatdirektor | Elisabeth Treichel |
Creative Services Manager | Carola Storto |
Agency Producer | Jan-Hendrik Scholz |
Cutter | Facundo Prats |