Casey House - "Break Bread Smash Stigma 2"

Bensimon Byrne

Bensimon Byrne Toronto, Kanada

3435

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Casey House
Länder: Kanada

Werbende: Casey House

Titel	Break Bread Smash Stigma 2
Brief	HIV is no longer the death sentence it once was, but HIV stigma lives on. Myths persist about how the disease is spread—through saliva, food and drink. When polled, 50% of Canadians said they wouldn’t knowingly eat a meal prepared by someone with HIV. Casey House wanted to challenge this ignorance with truth and compassion. And so the idea for a pop-up restaurant was born: June’s, the first-ever HIV-positive eatery. 14 people with HIV became something more than just their disease—they became chefs. For three nights, they chopped, sliced and sautéed under the watchful eye of head chef Matt Basile. Together, they invited patrons to smash stigma by breaking bread, and to swallow the prejudice that condemns so many HIV-positive people to suffer in silence.
Agentur	Bensimon Byrne
Kampagne	June’s: An HIV+ Eatery
Werbende	Casey House
Marke	Casey House
Posted	Januar 2019
Geschäftsbereich	Krankenhäuse und Klinike
Story	Even in a country as progressive as Canada, 50% of Canadians wouldn’t eat a meal prepared by someone with HIV. To smash HIV stigma, we opened the world’s first HIV-positive eatery and named it “June’s” after Casey House founder, June Callwood.
Medientyp	Case Study
Creative Director	Joseph Bonnici
Creative Director	Dan Strasser
Creative Director	Laura Serra
Creative Director	Meredith Klapowich
Stellvertretender Creative Director	David Mueller
Texter	David Mueller
Stellvertretender Creative Director	Gints Bruveris
Art Director	Gints Bruveris
Art Director	Carly Ouellette
Agency Producer	Michelle Pilling
Etatdirektor	Jill Engleman
Projektmanager	Ashley Belfast
Strategist	Aurora Stewart de Peña
Director of social media	Daniella Perruccio
Social Strategist	Courtney Dionne
Fotograf	Matt Barnes
Documentary Director	Hubert Davis