Sprite - "Substitutes"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, Argentinien

Awards

10563

Marke: Sprite
Länder: Argentinien

Werbende: Coca-Cola Company

Titel	Substitutes
Titel (Originalsprache)	Suplentes
Agentur	Saatchi & Saatchi Argentina
Kampagne	Sprite Zero
Werbende	Coca-Cola Company
Marke	Sprite
Datum der ersten Ausstrahlung/Veröffentlichung	2011 / 5
Geschäftsbereich	Soft Drinks, Tonics
Problem	<!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> No one can deny that when you start dating, after a while you start to feel more relaxed, and stop paying as much attention to your appearance as at the beginning of the relationship. It’s as if you had worked hard for that moment, and once you achieve the goal you can throw in the towel, because you have both signed the contract. But what happens when one of you starts looking around elsewhere? You can find more interesting people with more attitude; similar to how it was with your partner at the beginning of the relationship. We call these people “SUBSTITUTES”, the ones who are there on the sidelines, waiting for their chance to play the game, while they take a refreshing sip of Sprite Zero.
Medientyp	Fernsehen
Markt	Argentinien, Bolivien, Chile, Paraguay, Peru, Uruguay
Executive Creative Director	Maxi Itzkoff
Executive Creative Director	Mariano Serkin
Creative Director	Joaquín Espagnol
Creative Director	Miguel Usandivaras
Texter	Matias Eusebi
Art Director	Ammiel Fazzari
Agency Producer	Adrian Aspani
Agency Producer	Ezequiel Ortiz
Kundenbetreuer	Ana Bogni
Kundenbetreuer	Magdalena Kelly
Kundenbetreuer	Josefina Tuzinkevisz
Produktionsfirma	Nunchaku Cine
Executive Producer	Claudio Pastorino
Executive Producer	Juan Manuel Menvielle