| Titel | Norte The Best Excuse Ever |
| Titel (Originalsprache) | La Mejor Excusa del Mundo |
| Agentur | Saatchi & Saatchi Argentina |
| Kampagne | The Best Excuse of The World |
| Werbende | AB Inbev |
| Marke | Cerveza Norte |
| Posted | Mai 2011 |
| Geschäftsbereich | Bier, Cidre |
| Philosophie | Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed: The Best excuse Ever. For each Norte beer a man had at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. We put counters in the street with the accrued minutes. And the good deeds could be followed on the web. 50.043 minutes were supplied for the making of good deeds. The minutes were used to repair schools, improve parks, restore monuments, plant trees and clean up lakes. The campaign got the consumers' attention and the word of mouth was immediate. The buzz spread along different media: TV, Radio and Newspapers. Images of the restored places were broadcasted. The Major |
| Medientyp | Andere |
| Executive Creative Director | Maxi Itzkoff |
| Executive Creative Director | Mariano Serkin |
| Creative Director | Fernando Militerno |
| Art Director | Maxi Borrego |
| Texter | Diego Gueler |
| Agency Producer | Adrian Aspani |
| Agency Producer | Camilo Rojas |
| Agency Producer | Lucas Delenikas |
| Etatdirektor | Jaime Vidal |
| Etatdirektor | Patricia Abelenda |
| Produktionsfirma | Primo |
| Regisseur | Felipe & Pancho |
| Executive Producer | Caro Cordini |
| Direktor Fotografie | Leandro Filloy |
Mehr Projekte
ALLE SEHENThe Friendly Break Up Collection
- MARKE:
- FC home & Deco
- AGENTUR:
- Wunderman Thompson
The Friendly Break Up Collection
- MARKE:
- FC home & Deco
- AGENTUR:
- Wunderman Thompson
Taste Buds
- MARKE:
- Turismocity
- AGENTUR:
- VML (formerly VMLY&R)
Blind love
- MARKE:
- Movistar
- AGENTUR:
- Wunderman Buenos Aires
A Last Goodbye
- MARKE:
- TyC Sports
- AGENTUR:
- Mercado McCann
Noir
- MARKE:
- Stella Artois Noire
- AGENTUR:
- Gut
Pensions Delivery
- MARKE:
- Itaú Argentina
- AGENTUR:
- Grey Group Argentina
Facing A Hater (behind the scenes)
- MARKE:
- Sprite
- AGENTUR:
- Santo Buenos Aires
Facing A Hater
- MARKE:
- Sprite
- AGENTUR:
- Santo Buenos Aires