Executive Creative Director
at
OwenKessel Leo Burnett, Johannesburg
Johannesburg, Südafrika
| Titel | Unlock tragedy: bike |
| Agentur | McCann-Erickson Frankfurt |
| Kampagne | Don't unlock tragedy |
| Werbende | Auto- und Reiseclub Deutschland |
| Marke | ARCD |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 4 |
| Geschäftsbereich | Transport, Reise & Tourismus |
| Slogan | Accessing your phone can take up to two seconds. Don't unlock and drive. |
| Story | Globally, nearly 1.25 million people die in road accidents each year. Among these heartbreaking numbers, cellphone distraction rates are alarmingly high. As an automobile club and a responsible corporate actor, ARCD (Car and Travel Club Germany) decided to raise awareness about this matter, showing that the short time you take to unlock your phone is enough for a tragedy to happen. To bring this idea to life, we used a real smartphone layout, where each number/image represents one step forward in time, implying that a couple of microseconds on the screen equals to several meters in the road. Although short, that time can prove fatal to anyone or anything in the way. |
| Medientyp | Social Media |
| Länge | |
| Executive Creative Director | Donovan Bryan |
| Geschäftsführer | Jens Eberth |
| Art Director | Martino Monti |
| Chief Creative Officer | Sebastian Hardieck |
| Creative Director | Damian Nunez |
| Communications Director | Jerome Cholet |
| Texter | Belen Russomanno |
| Chief Creative Officer | Goetz Ulmer |
| Kundenbetreuer | Corinna Heinmoeller |
| Communications Manager | Karin Stelzner |
| Fotograf | Matthaeus Walotek |
Mehr Projekte
ALLE SEHENOptink (135s)
- MARKE:
- Junge Helden
- AGENTUR:
- McCann Worldgroup Germany
Opt-Ink
- MARKE:
- Junge Helden
- AGENTUR:
- McCann Worldgroup Germany
Opt-Ink - Medical tutorial
- MARKE:
- Junge Helden
- AGENTUR:
- McCann Worldgroup Germany
Opt-Ink - Board
- MARKE:
- Junge Helden
- AGENTUR:
- McCann Worldgroup Germany
Not tears of joy!
- MARKE:
- Wish.com
- AGENTUR:
- MRM McCann Frankfurt
The Thomy Saurk
- MARKE:
- Thomy
- AGENTUR:
- McCann Worldgroup Germany
Billboard
- MARKE:
- ARCD
- AGENTUR:
- McCann-Erickson Frankfurt
Unlock tragedy: blue
- MARKE:
- ARCD
- AGENTUR:
- McCann-Erickson Frankfurt
Unlock tragedy: red
- MARKE:
- ARCD
- AGENTUR:
- McCann-Erickson Frankfurt