MS Australia - "Saboteur"

SapientNitro Melbourne

SapientNitro Melbourne Melbourne, Australien

7203

Titel	Saboteur
Agentur	SapientNitro Melbourne
Kampagne	Saboteur
Werbende	MS Society of Australia
Marke	MS Australia
Posted	JunI 2007
Produkt	Multiple Sclerosis
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Slogan	Your body becomes your worst enemy.
Story	In the ad we see a woman break into a home and rig up a series of malicious traps. Thumb tacks are hidden in the carpet, keyboard keys are switched around, a tripwire is set at the top of the stairs and so on. It's not until the conclusion that we discover why.
Philosophie	We wanted to give people some understanding of the insidious and unpredictable nature of the disease. The solution was to demonstrate that when you have MS, your body becomes your worst enemy.
Problem	Most people dont know how Multiple Sclerosis affects sufferers. It can cause anything from disorientation, to loss of balance and co-ordination, blackouts, blurred vision, pins and needles, hot/cold sensory confusion, paralysis and more.
Medientyp	Fernsehen & Kino
Länge	60 seconds
Art Director	Carolyn Davis
Etatdirektor	Bridget Jones
Tonstudio	Phil Kenihan
Texter	Matthew Page
Creative Director	James Procter
Agency Producer	Jill Wheeler
Cutter	Peter Whitmore
Etatdirektor	Evonne Williams
Regisseur	Sean Meehan
Produzent	Sam McGarry