| Titel | Clear Your Head |
| Agentur | Brokaw |
| Kampagne | Crossbows - Horton |
| Werbende | Horton Manufacturing Co. Inc |
| Marke | Horton |
| Posted | März 2007 |
| Produkt | Crossbows |
| Geschäftsbereich | Freizeit- und Sportausrüstung |
| Slogan | One shot. One choice. |
| Story | "What do hunters talk about when no one else is around?" That was the question we attempted to answer with this campaign for Horton Crossbows. In recent years, quite a few competitors had sprung up for Horton, each claiming faster speeds or improved technology. Instead of responding directly, Horton chose the higher ground, to re-claim the category as the pioneer and expert. This made our agency's job quite clear: talk to hunters in a style they will appreciate, and remind hunters that at the end of the day, only one thing matters: dead deer or no dead deer. |
| Medientyp | Zeitschriftenanzeige |
| Markt | Vereinigte Staaten von Amerika |
| Texter | Tim Brokaw |
| Etatdirektor | Ralph Cutcher |
| Art Director | Brian Gillen |
| Texter | Brian Gillen |
| Account Executive | Vanessa Miller |
| Creative Director | Pat Pujolas |
| Texter | Pat Pujolas |
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