EVP Director of Client Services
at
M&C Saatchi LA
Santa Monica, Vereinigte Staaten von Amerika
| Titel | Hardcore |
| Agentur | CheethamBell J. Walter Thompson |
| Kampagne | Hardcore |
| Werbende | Scruffs |
| Marke | Scruffs |
| Posted | JunI 2005 |
| Produkt | Workwear |
| Geschäftsbereich | Herrenschuhe |
| Philosophie | Don't bore them with ads about work equipment. Make them a movie they'll love and use it to advertise the products. Builders' wholesalers know what their customers want. So when we married the brand up with sex and made a product demo movie that doubled as a short porn flick, they loved it. |
| Problem | Make wholesalers selling to tradesmen remember Scruffs, a new brand of safety boot and workwear. |
| Ergebnis | This activity helped Scruffs double the number of UK stockists from 1,000 to 2,000. Sales have since tripled. |
| Medientyp | Informationsmaterial & Direktmarketing |
| Markt | Großbritannien |
| Creative Director | Andy Cheetham |
| Art Director | Tom Richards |
| Texter | Pete Armstrong |
| Agency Producer | Annelise Smith |
| Regisseur | Lab Ky Mo |
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