| Titel | BadAss |
| Agentur | Tech and Soul |
| Kampagne | Gun Control |
| Werbende | Instituto Sou da Paz |
| Marke | Instituto Sou da Paz |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 10 |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Story | In Brazil 60,000 people are murdered every year. Mostly illegal firearms. Studies indicate that without the gun control law violence would be even greater. Thousands of lives are saved thanks to the gun control law. But the arms industry in Brazil is lobbying for this law to be repealed. The Sou da Paz Institute is fighting for the permanence of the law that controls the use of weapons. |
| Medientyp | Fernsehen |
| Länge | |
| Creative Director | Flavio Waiteman |
| Art Director | renan bulgari |
| Texter | Flavio Waiteman |
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