Harry Rosen - "Hijacking the Masters"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Kanada

1695

Titel	Hijacking the Masters
Agentur	Zulu Alpha Kilo
Kampagne	Hijacking the Masters
Werbende	Harry Rosen
Marke	Harry Rosen
Posted	November 2022
Geschäftsbereich	Kleidung
Story	We hijacked the biggest event in golf, the Masters, by running ads during the Masters broadcast that looked and sounded identical to the real coverage. Except our ‘coverage’ focused purely on the players’ outfits. We also live tweeted the tournament, updating fans on the most important part of the action--the style.
Problem	Harry Rosen is iconic in Canada for its formal menswear. The retailer needed Canadians to know about its new line of golf apparel.
Medientyp	Case Study
Chief Creative Officer	Zak Mroueh
Executive Creative Director	Wain Choi
Creative Director	George Ault
Texter	George Ault
Creative Director	Jacob Gawrysiak
Art Director	Jacob Gawrysiak
Kundenbetreuer	Jessica Hill
Kundenbetreuer	Robyn Morrissey
Kundenbetreuer	Cosmo Haskard
Kundenbetreuer	Chris Rosario
Planning Team	Heather Segal
Planning Team	Cameron Fleming
Werbeleiter	Trinh Tham
Werbeleiter	Kristin Meier
Werbeleiter	Tatiana Isaza
Werbeleiter	Ben Kriz
Werbeleiter	Zoë Innanen
Werbeleiter	Paul Michel
Werbeleiter	Christine Kwan
Produktionsfirma	Beach Lion
Filmproduzent/Produzent	Laura Nolasco
Creative Director	Mike Nolasco
Post-Produktion	Zulubot
Regisseur	Mike Nolasco
Regisseur	George Ault
Regisseur	Jacob Gawrysiak
Geschäftsführer	Tom Evans
Produktionsleitung	Adam Palmer
Video Editor	Max Lawlor
Post Production Supervisor	Sarah Dayus
Cutter	Felipe Chaparro
Kolorist	Felipe Chaparro