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Tom Evans
Tom Evans
Creative Director at Morey Evans Advertising
Denver, Vereinigte Staaten von Amerika
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TitelThe Micropedia of Microaggressions (120s)
BriefThe Micropedia is the world’s first encyclopedia of microaggressions. It’s a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions with others. Modelled after other crowd-sourced wikis, entries are collected via user submissions. The entries span nine categories including 2SLGBTQ+, Age, Class-Based, Disability, Ethnicity, Gender, Race, Religion, and Indigenous. Each definition breaks down the harmful impact of the microaggression while resources and real-world examples from news, media, and pop culture help folks truly comprehend the depth of the issue. By raising self-awareness of these everyday interactions, The Micropedia will help create safer workplaces, schools, social settings and have lasting societal impact.
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Kampagne The Micropedia of Microaggressions
Werbende Black Business and Professional Association, et al.
Marke Black Business and Professional Association, et al.
PostedNovember 2022
Geschäftsbereich Gemeinnützige Organisationen
Story Not all acts of bias are easy to see or identify. Some of them are so subtle, they’re only felt. Microaggressions are everyday, seemingly harmless comments and actions that have a significant impact on peoples’ physical and mental health. To help raise self-awareness around this issue, Canada’s largest Diversity, Equity and Inclusion organizations joined together to launch an online tool seeking to create real behaviour change.
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